Recognizing the growing importance of immaterial design and service design in particular, the National Academies of Science (NAS) in the USA is considering launching a new study addressing the role of service design for innovation.
The National Academy of Sciences (NAS) is a private, government-supported organisation which plays a central role in the American innovation system. It provides advice to the federal government on issues related to science and technology and innovation.
In more recent years, NAS has been gradually changing perspective from R&D-focused innovation to a more broad innovation perspective. NAS is currently exploring the possibility for a study addressing the role of service design.
Source: Stephen Merrill, NAS, 2009