There are 9 innovation principles. Each of the innovation principles are based on evidence of new innovation behaviour. In order to illustrate the emerging behaviour, we have used business cases to describe what is new and what some companies from all over the world are doing today. The business cases should be seen as new, but “weak signals” of the new forms of innovation.

Innovation Principle 1: Co-creating values with customers
Innovation Principle 2: Users’ Involvement in Innovation Processes
Innovation Principle 3: Accessing and combining globally-dispersed knowledge
Innovation Principle 4: Forming collaborative networks and partnerships
Innovation Principle 5: Dynamics between large companies and entrepreneurs
Innovation Principle 6: Environmental concerns drive innovation
Innovation Principle 7: Needs in developing countries drive innovation
Innovation Principle 8: Welfare system concerns drive innovation
Innovation Principle 9: Technology’s role as an enabler of innovation

The 9th principle of innovation is not considered a new principle in itself. What is new is the role technology will have in the future.