Companies have started seeing the public sector as a market. Instead of merely supplying the public sector with products and services demanded, companies have started working together with the public sector to deliver new innovative solutions. The mix of public and private collaboration is spurring innovation in new areas.

Companies are also seeing public services as an area where a multitude of opportunities exist for creating new solutions or delivering new products and services. In some cases, companies are better equipped at offering a solution to a public sector problem. If companies will participate in shaping the public services of the future, public services will increasingly become a source of innovation.