New products and services are being developed to meet the needs of consumers in emerging markets. In order to deliver goods and services to markets in developing countries, firms must re-think their traditional business models – using new ways of selling and distributing products, levering new types of partners and employing new types of competencies in innovation teams. In many cases, the innovations developed for the developing countries also have a market value in the developed world. The insights gained from developing products and services for consumers in developing countries drive innovation everywhere.