“This report to the OECD on the New Nature of Innovation is an important milestone. It represents four significant philosophical departures. From a traditional “firm centric view” of innovation, this study moves us to a “personalized, cocreated view” of innovation, from the centrality of the firm to the centrality of the individual. Secondly, it demonstrates the institutional interdependencies in innovation process where specialized skills are sourced from around the world. Thirdly, innovation is seen not as episodic but interactive, iterative and continuous. Finally, this is a call for democratizing innovation.Consumers not just institutions will have their share of voice in the innovation process. The entire ecosystem of suppliers, nodal firms and consumers will be involved in the creation of value. Collaborative capacity will be critical for innovation. This is a bold and timely departure from the traditional view. I recommend it for policy makers, managers and students of management”

“The New Nature of Innovation report establishes the drivers and principles haping a changing world of innovation. Throughout the report, one notices the boundary spanning quality of contemporary innovation. It is as if innovation can act as an influential new bridge across organizations -- suppliers and customers, research institutions and companies, public and private, governmental and non- governmental – and a significant new bridge across countries. It is about “we” and “them” building together the new bits of possible futures. The value creation potential of such co-innovation is unparalleled in history. The New Nature of Innovation can guide policy makers, managers, and entrepreneurs to the realization of such potential: The potential of a better World.”

“The New Nature of Innovation provides helpful insights in how innovation has changed in recent years. It also provides helpful thinking on how governments should respond to these changes and strengthen innovation. The study provides useful input for OECD’s work on innovation, including the OECD Innovation Strategy that will be delivered in 2010.”